Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect the following categories of personal information from you:

• Account Information: When you register for an account, we collect your username, email address, password (encrypted), date of birth, and optionally, your real name.
• Profile Information: Information you provide in your user profile, such as profile picture, biography, social media handles, and gaming preferences.
• Tournament Information: Data related to your participation in tournaments, including game identifiers, team affiliations, match results, and in-game statistics.
• Payment Information: If you make purchases or receive prize payouts, we collect payment details such as billing address and payment method information. Full credit card numbers are processed by our secure payment processors and are not stored on our servers.
• Communication Data: Records of your interactions with our support team, including emails, chat messages, and support tickets.

1.2 Automatically Collected Information

When you use our platform, certain information is automatically collected, including:

• Usage Data: Information about how you interact with our platform, such as pages visited, features used, time spent on the site, and referring websites.
• Device Information: Technical data about the devices you use to access our platform, including IP address, browser type and version, operating system, device identifiers, and mobile network information.
• Location Data: General location information derived from your IP address.

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Social media platforms when you link them to your HellsAcse account
• Game publishers for verification of game accounts and in-game data
• Anti-cheat service providers
• Payment processors and financial institutions

2. How We Use Your Information

We use the information we collect for various purposes, including:

2.1 Providing and Improving Our Services

• Creating and managing your account
• Processing tournament registrations and administering competitions
• Matching you with appropriate tournaments and opponents
• Facilitating communication between players and tournament organizers
• Processing payments and prize distributions
• Enhancing and optimizing our platform's functionality and user experience
• Providing customer support and responding to inquiries

2.2 Security and Fraud Prevention

• Verifying your identity and preventing unauthorized access
• Detecting and preventing cheating, fraud, and other prohibited activities
• Enforcing our Terms and Conditions and other policies
• Protecting the rights, property, and safety of our users and the public

2.3 Communications and Marketing

• Sending you important information about your account, tournaments, and platform updates
• Providing you with news, special offers, and general information about other services we offer, unless you have opted not to receive such information
• Delivering targeted advertisements that may be of interest to you
• Conducting surveys and collecting feedback

2.4 Analytics and Research

• Analyzing usage patterns and trends to better understand how users interact with our platform
• Gathering demographic information about our user base
• Evaluating the effectiveness of our features, content, and marketing campaigns
• Developing new products, services, and features

3. Sharing Your Information

We may share your information with the following categories of third parties:

3.1 Tournament Participants and Viewers

Certain information, such as your username, profile picture, game statistics, and match results, may be visible to other tournament participants and viewers as part of the competitive experience.

3.2 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Payment processors
• Cloud hosting and storage providers
• Customer support software providers
• Analytics and data processing companies
• Anti-cheat service providers

These service providers are obligated to protect your information and may only use it as directed by us to provide their services.

3.3 Business Partners

We may share limited information with our business partners, such as game publishers, tournament sponsors, and advertisers, to facilitate tournaments, provide relevant offers, and enhance your experience. We will obtain your consent when required by applicable law before sharing your personal information with these partners for their own marketing purposes.

3.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information to:

• Enforce our Terms and Conditions and other agreements
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing in connection with the platform
• Protect the personal safety of users or the public

3.5 Business Transfers

If HellsAcse is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your information.

4. Cookies and Tracking Technologies

4.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

4.2 How We Use Cookies

We use various types of cookies and similar tracking technologies for the following purposes:

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Analytical/Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

4.3 Third-Party Cookies

We work with third-party services that may set cookies on your device when you visit our platform. These include:

• Analytics providers (e.g., Google Analytics)
• Advertising networks
• Social media platforms
• Payment processors

4.4 Managing Cookies

You can control and manage cookies in various ways. Most web browsers allow you to manage your cookie preferences by adjusting your browser settings. You can:

• Delete cookies from your device
• Block cookies by activating the setting on your browser that allows you to refuse all or some cookies
• Set your browser to notify you when you receive a cookie

Please note that if you choose to block or delete cookies, you may not be able to access certain areas or features of our platform, and some services may not function properly.

For more detailed information about how to manage cookies in your specific browser, please refer to your browser's help documentation.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

5.1 Access and Information

You have the right to request information about the personal data we hold about you. You can access much of your information directly through your account settings. For additional information, you may submit a request as described in the "Contact Us" section.

5.2 Correction

You have the right to request that we correct inaccurate or incomplete information about you. You can update most of your personal information directly through your account settings.

5.3 Deletion

You may request that we delete your personal information in certain circumstances. Please note that we may need to retain certain information for legal, security, or business purposes. When we delete your information, it will be removed from our active databases, but may remain in our archives for legal, fraud prevention, or technical reasons.

5.4 Data Portability

You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller.

5.5 Objection and Restriction

You may have the right to object to our processing of your personal information or to request that we restrict the processing of your personal information in certain circumstances.

5.6 Withdraw Consent

Where we rely on your consent as the legal basis for processing your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on your consent before its withdrawal.

5.7 Marketing Preferences

You can opt out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing emails or by adjusting your notification preferences in your account settings.

5.8 How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section. We may need to verify your identity before responding to your request.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Regular system updates and security patches
• Employee training on data protection and security practices

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

7. International Data Transfers

HellsAcse is based in the United Kingdom, and we store and process data in the UK and in other countries where our service providers maintain facilities. These countries may have data protection laws that differ from those in your country of residence.

When we transfer personal information across borders, we take steps to ensure that your information receives an adequate level of protection wherever it is processed. These steps may include:

• Relying on adequacy decisions by the European Commission
• Implementing standard contractual clauses approved by relevant data protection authorities
• Implementing appropriate supplementary measures where necessary

By using our platform, you consent to the transfer of your information to countries outside your country of residence, including to countries that may have different data protection rules than in your country.

8. Children's Privacy

Our platform is not intended for children under the age of 13 (or the minimum age required in your country to create an account). We do not knowingly collect personal information from children under this age. If we learn that we have collected personal information from a child under the applicable minimum age, we will take steps to delete that information as quickly as possible.

If you believe that we might have any information from or about a child under the applicable minimum age, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with a revised "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our platform after any changes to this Privacy Policy constitutes your acceptance of the changes.

For significant changes that materially affect your rights or how we use your personal information, we will provide a more prominent notice, such as sending you an email notification or displaying a banner on our website.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.

Data Protection Officer

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our DPO at dpo@hellsacse.com.

EU/UK Representative

For individuals in the EU/UK, our designated representative for data protection matters is HellsAcse UK Ltd. They can be contacted at ukrepresentative@hellsacse.com.